We are seeking an experienced and passionate Brand Manager to join our small & growing marketing team. Reporting to the Marketing Manager, you will play a pivotal role in developing, implementing, and managing our brand strategy ensuring consistent brand positioning across all touchpoints. This role is critical to shaping the future & success of our brand in ANZ, as you will be responsible for safeguarding brand equity whilst driving & unlocking growth opportunities.
Main duties & responsibilities will include (but are not limited to) -
1. Oversee Company’s Own Brand portfolio - build brand strategy to achieve sales and brand metrics
2. Create & deliver an integrated communication plan in partnership with creative, digital and media agencies.
3. Define the 3-year brand roadmap and category growth through consumer, commercial & category insights
4. Analyse competitor performance, market trends & key insights to provide recommendations for future product development.
5. Manage the NPD process and ensuring product compliance across packaging, claims, print processes and POS development
6. Work across functional teams including Operations, Sales and Marketing team and Packaging designers to commercialise new products
7. Support social media content planning, channel management and Influencer programs.
8. Partner & collaborate with likeminded FMCG companies on brand promotions and initiatives
9.
Assist across key Trade Events and other events/sponsorships
10. Support the Marketing Manager on marketing administrative tasks such as updating marketing calendar, developing schedules, invoicing, reporting, and share best practice and marketing ideas with team as required
What we're looking for -
1. Marketing experience with 3+ years in brand management, marketing strategy, or a related role in FMCG, ideally within food
2. A genuine passion for Asian food discovery
3. Experience developing brand plans & supporting innovation from idea through to launch
4. Proven project leadership/management skills, working cross-functionally with the ability to balance multiple priorities and deadlines
5. Strong analytical skills with the ability to turn market data into actionable insights & drive key business outcomes
6. A robust creative eye, with the ability to assess creative assets, copy and campaign ideas through both brand and consumer lens
7. Previous exposure to retailer presentations & engagement ideal but not mandatory
8. Collaborative team player who can work autonomously with a growth mindset
How to Apply?
We welcome applications from all backgrounds and are committed to creating an inclusive & work-balance environment.
If you're ready to shape the future of our brand and make a meaningful difference, we'd love to hear from you.
Click 'Apply Now' to submit your application.
📌 Brand Manager (Kings Park)
🏢 A. Clouet (Australia
📍 Kings Park
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