Wine Selectors is a 50-year-old Australian wine business, dedicated to championing Australian wine producers and helping customers discover wines they’ll love. Through expertly selected wine subscriptions, member offers and wine experiences, we connect our customers with the regions, varieties and stories that make Australian wine so exciting.

As we continue to evolve our Marketing team, we’re looking for a Marketing Manager – Customer Marketing & Member Experience to help shape how customers experience Wine Selectors — from their first delivery through to long-term membership.

You’ll manage customer and member marketing programs that build engagement, strengthen loyalty, improve retention and bring the value of Wine Selectors to life across email, digital, print, phone and other customer touchpoints.

You’ll need to be comfortable working with customer data and campaign results — using insight to understand customer behaviour, identify opportunities, improve targeting and recommend what we should do next.

You’ll work closely with Customer Experience, Digital, Product, Sales, Creative and Insights to create programs that are clear, commercially effective and genuinely useful to customers.

What you’ll do

- Develop customer and member marketing campaigns across key touchpoints.

- Support onboarding, engagement, retention, loyalty, rewards and member value communications.

- Use customer data and campaign performance to identify opportunities to improve engagement, retention and participation.





- Manage member-facing product communications and supporting materials.

- Review campaign results, customer behaviour and engagement trends to recommend improvements

- Support broader marketing initiatives where required.

What you’ll bring

- Experience in customer marketing, CRM, lifecycle, retention, campaign management or membership/subscription marketing.

- Confidence working with customer data, campaign results and performance reporting.

- Ability to interpret data, identify patterns and turn insights into practical marketing actions.

- Robust campaign management and briefing skills.

- Good commercial judgement and a solid customer lens.

- A proactive, practical and collaborative approach.

Experience in member experience and loyalty would be highly regarded.

Why join us?

This is a great opportunity to join a well-established Australian business with a loyal customer base, a respected brand and a genuine connection to the Australian wine industry.

You’ll play a key role in shaping the customer experience and helping more people discover, enjoy and stay connected to great Australian wine.

This role is based in Newcastle at Honeysuckle, with some opportunity for WFH.

Please submit your CV and a short intro note outlining:

- why this role interests you

- your experience in customer marketing, retention, CRM, lifecycle or member/subscription marketing

- an example of how you have used customer data or campaign results to improve marketing activity

📌 Marketing Manager – Member Experience (Newcastle)
🏢 Wine Selectors
📍 Newcastle