? Location: Australia (full-time, hybrid)

? Reports to: Sales Manager, Managing Director

? Direct report: Brand & Content Specialist (AU based)

ABOUT HAMPR

Hampr is a fast-growing, technology-led platform revolutionising workplace catering, meal programs, office pantry management, and corporate events. We empower Companies with seamless food and event solutions to take the complexity out of managing office events and catering. Hampr acts as the aggregator between food vendors and customers, helping companies build stronger workplace cultures through exceptional hospitality.

ABOUT THE ROLE

The Marketing Manager/Lead is Hampr's first dedicated marketing leadership hire, responsible for building and running a fit-for-purpose marketing function from the ground up. This is a hands-on leadership role - you'll set the strategic direction for marketing, personally plan and run paid advertising and SEO/organic growth in-house, direct the Brand & Content Specialist's day-to-day execution, and manage any external specialist support as required.

You'll sit at the table where commercial decisions get made, and you'll have the rare thing most marketers say they want: the air cover to actually go and do interesting work.

You'll be the single point of accountability for marketing at Hampr, working closely with Sales and the Co-founders to ensure marketing activity translates directly into qualified pipeline and business growth.

WHAT YOU'LL DO

Marketing Strategy & Planning

- Partner with the Co-Founder and Sales Manager to build and refine Hampr's marketing strategy, aligned to company-wide growth targets and sales OKRs
- Own the marketing plan - brand, demand, content, PR, partnerships and budget end-to-end - and report on ROI against agreed goals
- Decide where we play and where we don't. Set the KPIs. Defend the budget
- Evolve brand strategy, positioning and identity as we expand into current markets and segments
- Monitor market and competitor activity to spot opportunities or risks

Paid Media & Performance Marketing

- Directly plan,



launch and optimise paid advertising campaigns (Google Ads, ChatGPT Ads, etc.), bringing this fully in-house
- Own budget allocation, targeting, bidding strategy and conversion tracking across all paid channels
- Report on core performance metrics (CTR, CAC, conversion rate, ROAS) on a regular cadence
- Make build-vs-buy recommendations as the channel mix evolves

SEO & Organic Growth

- Own Hampr's SEO and organic growth strategy in-house - technical SEO, on-page optimisation, keyword/content strategy
- Direct SEO-driven content produced by the Brand & Content Specialist
- Track and report on organic performance (rankings, traffic, organic-sourced leads)
- Make build-vs-buy recommendations on specialist contractor support as needed

Demand Generation & Sales Alignment

- Build and optimise the inbound marketing funnel with Sales, from top-of-funnel awareness to qualified lead handoff
- Define lead quality standards (MQL/SQL) jointly with Sales and monitor conversion to fix drop-off points
- Support the Sales team with enablement assets and funnel insights

Team Leadership & Cross-Functional Coordination

- Direct the Brand & Content Specialist - set priorities, sprint plans and quality standards, providing day-to-day coaching
- Act as the single point of prioritisation for marketing requests from Product, Partnerships, Events and Growth
- Own the process for securing timely supplier content ahead of key marketing moments
- Partner with Product on messaging and positioning for new features

Brand Oversight

- Ensure all content, campaigns and creative stay consistent with Hampr's brand strategy




- Provide strategic direction and final sign-off on major brand and content initiatives

Reporting & Board Communication

- Build and maintain marketing dashboards covering paid media, SEO/organic, funnel and content performance
- Prepare marketing updates for board and leadership reporting, including OKR tracking
- Bring data-driven recommendations on where to invest, reallocate or cut spend

Execute Fast With AI in the Loop

- We are unapologetically pro-AI - if it can be done faster and better with Claude, ChatGPT, Midjourney, Descript, Make.com, Zapier or whatever drops next month, you'll be using it
- We want someone who treats AI like a junior team of 20, not a novelty
- The goal isn't cheap output, it's leverage - better work, faster, than a team 3x your size at a traditional agency

WHAT WE'RE LOOKING FOR

- 8+ years' marketing experience, ideally in B2B, marketplace or SaaS
- Proven hands-on experience running paid media campaigns with real budget accountability
- Experience managing or directing external marketing agencies
- Experience leading, directing or mentoring at least one direct report
- Comfortable operating without existing marketing infrastructure - this is a build-it-yourself role
- Data-literate - comfortable in Google Analytics, SEM Rush, AHREFs, ad platform dashboards, and building reporting
- Strong stakeholder management skills across sales, product and partnerships, reporting into a Sales Manager rather than a marketing leader
- Genuinely AI-fluent - you've rebuilt your workflow around it and have a strong opinion on where it helps and where it doesn't

WHAT WE OFFER

- Genuine ownership of the entire marketing function at a profitable, fast-growing Australian B2B marketplace
- Direct line to the founders - decisions get made in hours, not weeks
- Budget to hire, test, ship and fail intelligently
- Hybrid working, and a team that ships
- A front-row seat, and a hand on the wheel
- Unlimited in-office snacks, barista-made coffee and drinks
- Weekly and monthly themed team lunches

📌 Marketing Manager/Lead (Sydney)
🏢 Hampr
📍 Sydney