Are you an experienced liquor sales professional who loves building relationships, identifying opportunities and growing sales?
We're looking for a driven Sales Representative to manage a high-profile Independent Liquor territory across Melbourne, representing a portfolio of well know liquor brands.
This is a fantastic opportunity to take ownership of your territory, partner with independent liquor retailers and make a real commercial impact while representing some of the industry's leading brands.
What You'll Be Doing
As the face of our clients' brands, you'll work closely with independent liquor retailers to grow sales, increase distribution and deliver outstanding in-store execution across your territory.
Your responsibilities will include:
- Manage a portfolio of approximately 200 priority independent liquor customers across Greater Melbourne and key regional areas of VIC.
- Build strong relationships with store owners, managers and key decision-makers to become their trusted business partner.
- Drive distribution, product ranging, sales growth and market share across your territory.
- Secure premium product positioning, off-location displays and promotional opportunities in store.
- Execute national promotional campaigns and ensure outstanding in-store execution.
- Educate retailers on product knowledge, promotional activity and opportunities to grow category sales.
- Identify local sales opportunities and develop tailored business plans to maximise results with individual stores.
- Confidently negotiate and overcome objections to achieve positive commercial outcomes.
- Complete planned store visits and accurately report activity through our CRM platform.
- Ensure stock levels, pricing and point-of-sale materials are current and executed to a high standard.
- Take ownership of your territory, proactively identifying new opportunities to grow your customers and deliver exceptional results.
What You'll Bring
We're looking for someone who is passionate about sales, thrives on building relationships and enjoys working autonomously to achieve results.
You'll ideally have:
- At least 3 years' experience in liquor sales, FMCG or territory management.
- Experience working within the off-premise liquor channel and a strong understanding of independent liquor retailers.
- Existing relationships with MSOs or independent liquor customers will be highly regarded.
- Wine knowledge or experience working with wine portfolios is advantageous.
- A proven track record of achieving sales targets and growing customer accounts.
- Strong negotiation, influencing and objection handling skills.
- Excellent relationship-building and communication skills.
- A self-motivated, organised and results-driven approach.
- Strong commercial acumen with the ability to identify growth opportunities.
- Confidence using CRM systems, Microsoft Office and digital sales tools.
- A current Australian driver's licence.
- Ideally located in or around Metro Melbourne.
Why Join Us?
This is an opportunity to represent premium brands, own your territory and make a genuine impact in a role that offers autonomy, variety and long-term career development.
You'll enjoy:
- Representing leading global and national liquor brands.
- The autonomy to manage and grow your own territory.
- A supportive leadership team committed to your success.
- Ongoing coaching and professional development.
- A collaborative team culture where achievements are recognised and celebrated.
- Career progression opportunities within a growing national organisation.
About Us
Sales Team Providers partners with some of Australia's most recognised FMCG and liquor brands, delivering high-performing field sales teams that create lasting customer relationships and drive commercial success.
Our people are at the heart of what we do, and we're committed to providing an engaging, supportive workplace where you can grow your career.
If you're ready to take ownership of a premium liquor territory and help grow some of the industry's leading brands, we'd love to hear from you. Apply now!