HEAD OF PAID MEDIA

Sydney or Melbourne | Leadership Team

This is one of the most critical hires in Jaywing’s next phase of growth.

We’re looking for a true media leader - someone who can set direction, challenge convention, and build a paid media capability that is both commercially powerful and future-ready.

At Jaywing, we partner with ambitious brands to drive measurable growth through the intersection of data, creative and performance. Our clients include names like New Balance, Crocs, QuickBooks and Myer - and we’re just getting started.

Now we need someone to take our paid media offering to the next level.

THE OPPORTUNITY

You’ll lead and evolve a 30+ person paid media team, shaping the strategy, structure and future of how we deliver performance across search, social, display and full-funnel media.

This is not a “keep things ticking” role.

This is about building what comes next.

You’ll bring together:

- Deep technical expertise
- Strong commercial instinct
- A clear point of view on where media is heading

And turn that into a capability that delivers real impact for clients.

WHAT YOU"LL OWN

Strategic Leadership

- Set the vision for Jaywing’s paid media capability across retail, eCommerce and lead generation
- Integrate media with creative, data and CX to deliver connected performance
- Drive innovation across automation, AI and emerging media opportunities

Commercial Performance

- Own revenue growth, forecasting and profitability of the media function
- Identify opportunities to expand client investment and grow scope
- Play a key role in new business and senior client relationships

Operational Excellence

- Maintain high standards across planning,



optimisation and measurement
- Ensure strong collaboration across SEO, Data and CRO teams
- Build scalable, efficient ways of working across a national team

Leadership & Culture

- Lead, mentor and develop senior leaders across the media team
- Build a high-performing, accountable and cooperative culture
- Create clarity, direction and confidence at scale

WHAT YOU BRING

- 10+ years in paid media, with deep expertise across search, social and performance channels
- Proven experience leading large teams and complex client portfolios
- Strong commercial acumen - you understand revenue, margin and growth levers
- A clear perspective on the future of media (AI, automation, data-led decisioning)
- The ability to operate at both strategic and hands-on levels

Just as importantly, you’re a leader people trust - calm under pressure, clear in your thinking, and able to bring others with you.

WHY THIS ROLE MATTERS

Paid media is central to Jaywing’s growth.

This role sits at the heart of:

- Our client outcomes
- Our commercial performance
- Our competitive edge in market

You’ll have the autonomy, backing and scale to build something meaningful - not just manage what already exists.

WHY JAYWING

- Integrated agency model across creative, CX, data and media
- Robust client portfolio with real complexity and opportunity
- Leadership team that values clarity, ideas and accountability
- A culture that balances performance with curiosity and collaboration

INTERESTED?

If you’re ready to step into a role where you can shape capability, influence strategy, and drive real business impact, click APPLY NOW, we’d love to hear from you.

📌 Head of Paid Media (Sydney)
🏢 Merchantwise Group
📍 Sydney