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Position Brief – Digital Marketing Content Leader

Full Time / 9-day fortnight / 36 hours per week. Salary: From $111,401 per annum, plus Superannuation.

About The Team

The City of Gold Coast’s Marketing and External Communication business unit connects the Gold Coast community with the Council Plan. We deliver effective communication, targeted promotion and strategic marketing that showcases the services, initiatives and programs that support a thriving city.

About The Role

Are you passionate about driving engagement with impactful digital content? The Digital Marketing Content Leader is responsible for managing a team of specialists to deliver high-quality, targeted and timely digital content for the City of Gold Coast. Your work will directly contribute to the development of effective strategies that engage and benefit the local community. This role bridges strategy and execution, using data and insights to drive meaningful interactions and increase engagement across social media, email marketing and websites. Collaboration will be central to your success. You’ll work closely with internal and external stakeholders to support City initiatives and foster solid, productive relationships.

What You’ll Be Doing

- Manage and support a collaborative, high‑performing team, fostering a culture of safety, respect and wellbeing, and mentoring and developing the team to deliver high quality outcomes aligned to organisational priorities.
- Develop and deliver digital communication strategies, roadmaps and resourcing to strengthen customer engagement across channels.
- Coordinate the planning, creation and publishing of high-quality content across social, email and web platforms.




- Monitor and oversee social media channel management to ensure proactive moderation and conversation builds strong communities.
- Develop and optimise email and newsletter programs, including personalisation and automated workflows to drive engagement.
- Analyse digital performance using analytics and insights to inform and adapt content and engagement strategies.

What We’re Looking For

- A professional communicator who is analytical and collaborative, with proven digital marketing skills and a passion for delivering quality outputs that make a difference. You’ll demonstrate a good understanding of marketing practices, and the ability to balance big‑picture thinking with practical solutions.

Minimum Requirements

- Bachelor’s degree of Marketing and Communications or Digital Media or equivalent and relevant experience.
- Minimum of 5 years digital marketing experience and 3 years people leadership experience, ideally working within a marketing team in a large, complex organisation.

Benefits

- 9‑day fortnight.
- Flexible work arrangements including hybrid/work from home options, flexible working hours and locations.
- Personal and professional development courses.
- Access to 350+ fitness facilities through the Fitness Passport.
- Four confidential counselling sessions a year for you or an immediate family member.
- One free nutritionist and financial advice session per year.

We’re committed to creating a diverse workplace and inclusive culture. We take pride in people who align with our high-performance principles. We believe that the diverse makeup of our workforce reflects the community we serve. We consider all qualified candidates for employment, irrespective of race, age, religion, gender identity, sexual orientation, disability, or other protected characteristics by law.

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Apply on Kit Job: kitjobau.com/job/3f4jbx

📌 Digital Marketing Content Leader (City of Gold Coast)
🏢 City Of Gold Coast
📍 City of Gold Coast