Social Media, Marketing, Branding (Marrickville)

Social Media, Marketing, Branding (Marrickville)

About the Role
Are you a creative strategist who knows how to maintain a well established brand while keeping an eye on the analytics that drive growth? We have a Social Media, Branding Marketing and Events "Voice of the Brand" position available to lead our digital presence and refine our brand identity both Nationally and Internationally.

You will be the architect of our digital voice, moving beyond simple posting to create a high-performing "dream scenario" for our audience. You will oversee everything from long-term brand positioning to daily community engagement as well as liaising with suppliers for the creation of new packaging.

You will be in charge of any event Vannella takes part of, from Staffing to Space Designing.

Key Responsibilities

- Brand Identity: Develop and maintain a consistent tone of voice and visual aesthetic across all touchpoints.

- 360° Brand Strategy: Ensure our brand identity is flawlessly executed across social grids and physical event spaces (signage, styling, and atmosphere).

- Content Strategy: Create a high-value content calendar using the 50/30/20 rule (Value/Curated/Promotional) to ensure our audience stays engaged without being overwhelmed.

- Social Collaborations Management: Launch and optimise bespoke social media collaborations campaigns to drive leads and sales.





- Community Growth: Manage real-time interactions, building loyalty and fostering a community around our brand.

- Data Analysis: Use advanced analytics to track engagement, ROI, and conversion, constantly refining our strategy based on audience behaviour.

- Product Development: Use market knowledge to help develop Current Products Packaging and refine Existing ones.

What You Bring

- Experience: 3-5+ years

- Creative Flair: Proficiency with Canva or Adobe Creative Cloud to produce "thumb-stopping" visual assets.

- Technical Savvy: Expert knowledge of Meta Business Suite

- Local Insight: A deep understanding of the National and International markets, including how to leverage local trends and influencer collaborations.

- Strategic Writing: Ability to switch between "professional authoritative" and "playful internet slang" depending on the platform.

Why Join Us?

- Competitive Sydney-weighted salary.

- Opportunity to maintain a well established brand with a solid foundation for future vision.

- Collaborative team environment in a vibrant Inner West office.

To Apply:
Please submit your CV and a link to your portfolio or a brief case study of a brand identity you have successfully scaled.

📌 Social Media, Marketing, Branding (Marrickville)
🏢 Vannella Cheese (AUST
📍 Marrickville