Market Strategy Manager (Sydney)

Market Strategy Manager (Sydney)

What you'll contribute to
Reporting to the General Manager – Strategy & Transformation, this role sits at the centre of TFA's enterprise strategy. You'll shape long‑term market and customer direction, identifying customer value pools, defining segmentation and personas, and translating insights into clear strategic choices that guide investment, product development and business initiatives.

This is a hands‑on strategic role with strong influence, ideal for someone who enjoys combining deep customer thinking with commercial decision‑making in a complex, regulated setting.

How you'll make an impact

Market & Customer Strategy

- Define target market strategies aligned to enterprise priorities
- Identify emerging customer segments and quantify value pools
- Shape competitive positioning and "where to play" decisions
- Provide strategic direction for new business initiatives and propositions

Frameworks & Standards

- Design and govern customer segmentation and persona frameworks
- Establish journey design standards and lifecycle/value frameworks
- Ensure strategic tools remain evidence‑based, scalable and actionable

Customer Problem Definition

- Define and prioritise customer problems to inform product and journey design
- Translate market insight, customer data and CLV thinking into segment‑level strategy
- Set segment‑level OKRs that cascade into product and domain roadmaps

Journey & Experience Direction

- Lead the design of target‑state customer journeys across channels and products
- Define experience principles, success measures and outcomes
- Facilitate design thinking workshops and collaborate across domains to ensure customer‑led outcomes

Your attributes





- 5+ years' experience in market strategy, customer strategy, product strategy or a related discipline
- A strong track record of building strategic frameworks from the ground up
- The ability to synthesise complex insight into clear, compelling strategic direction
- Experience influencing senior stakeholders and driving alignment across multiple functions
- Excellent storytelling, communication and facilitation skills

Life at Toyota & What we offer you

We pride ourselves on a work culture that supports and rewards people. From development programs to recognition programs, we make sure everyone at Toyota Finance Australia lives their best possible life. After all, our people are our greatest assets.

Toyota Australia is well-recognised for offering:

- Flexible hours and workspaces
- Career Development
- 26 weeks paid primary carers leave & 8 weeks paid parental leave for secondary carers
- Wellness facilities & Employee Assistance Program (private coaching available to you and your family)
- Paid volunteer days to support your community / Employee Community Grants Fund
- Employee Car Benefit Scheme

Building a great place to work

You're welcome to find out more by visiting our careers page:

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We are happy to adjust the recruitment process for your accessibility requirements. Please contact us and let us know your preferred type of communication and we will be in touch as soon as possible to discuss your requirements.

Toyota is an endorsed employer for all women. Please review the Work180 website for further information.

Come with us and help create the future.

📌 Market Strategy Manager (Sydney)
🏢 Toyota
📍 Sydney