Paid Search & SEM Lead (Melbourne)

Paid Search & SEM Lead (Melbourne)

Role Overview

Working closely with and reporting to the Performance Manager, the Paid Search & SEM Lead will be responsible for leading the strategy, managing, optimising, and scaling our Google, YouTube, Amazon, and Microsoft Ads ad campaigns. As a strategic thinker, you will take ownership of these channels, driving performance and efficiency across multiple global markets. This role requires a data-driven marketer with hands-on experience in PPC campaign management, budget optimisation and performance analysis.

Google experience is a must, Amazon and Microsoft Ads can be learned on the job.

You will play a crucial role in aligning paid media efforts with business goals, ROI targets and customer acquisition strategies.

Archies Footwear is a rapidly growing, global business operating in 11 markets and expanding into new markets every year. This role presents a unique opportunity to be part of an ambitious and fast-scaling company, shaping the future of our digital advertising strategy.

Key Responsibilities

- Lead the strategic direction and daily execution (building, optimising and scaling) Google, YouTube, Amazon and Microsoft Ads paid channels across global markets

- Continuously refine and A/B test keyword strategies, bid adjustments, ad copy and landing pages to improve performance

- Optimise budget allocation to maximise ROI, CAC efficiency and overall profitability

- Monitor attribution and performance metrics using tools including Northbeam, Google Analytics and Shopify to inform daily optimisation and scaling decisions

- Provide weekly and monthly reports detailing campaign performance, insights and key optimisation opportunities





- Identify top and bottom-performing keywords, campaigns and bidding strategies for continuous improvement

- Deliver in-depth analysis of customer behaviour, funnel performance and revenue impact

- Develop and implement monthly strategy sprints to scale paid performance across channels

- Identify new keyword opportunities based on search demand and competition

- Troubleshoot technical issues related to product feed and Google Merchant Centre, Amazon Seller Centre, etc

- Build optimise landing pages from scratch to maximise A/B testing funnel and overall conversion rates

- Stay ahead of industry trends, platform updates and new ad product launches to implement cutting-edge SEM strategies

- Manage relationships with Google, Amazon and Microsoft Ads account partners to leverage best practices and beta opportunities

- Work closely with the Performance Manager to align paid media strategies with overall business objectives

- Drive initiatives for expanding into new advertising channels such as Criteo, MNTN TV and other emerging platforms

Ideal Candidate Profile

This role requires a mature, analytical and diligent skilled who thrives in a data-driven environment. As the leader of this channel, you must be self-starting and proactive in identifying opportunities to drive performance. We're looking for someone who is:

- An analytical thinking

- Diligent & detail-oriented

- Proactive & takes initiative

- Ambitious & growth oriented

This is a high-impact role within a rapidly scaling company. If you're looking for a position where you can drive performance and grow with an ambitious global brand, we’d love to hear from you!

📌 Paid Search & SEM Lead (Melbourne)
🏢 Archies Footwear
📍 Melbourne