28 Nov
GAZMAN
Ballarat
AUSTIN GROUP - Support Office, 1320 Malvern Rd, Malvern, Victoria, Australia
Posted Tuesday 18 November 2025 at 5:00 am
The Role
We have big plans and we’re on the hunt for a driven CRM Specialist to join our team at GAZMAN! Based in our Malvern office, in this exciting position you will be responsible for driving and executing CRM and loyalty strategies that support the full customer lifecycle.
You will develop a deep understanding of each brand and its customer base, enabling you to uncover and act on opportunities that strengthen retention, build loyalty, and increase sales across both online and offline channels.
You’ll take ownership of the customer database, CRM platform structure, and overall architecture, ensuring systems run smoothly and capture essential data at every key customer touchpoint. You will also deliver best-practice email marketing and marketing automation programs, continually analysing customer behaviour and campaign performance to maximise commercial outcomes.
Other responsibilities will include but not limited to:
- Identify quick wins and long-term CRM opportunities by understanding each brand’s goals, customers, competitors and market position.
- Deliver customer marketing strategies across email, SMS, and digital channels to drive retention, lifecycle engagement and sales
- Use customer data, behaviour and market research to build segmentation, customer profiles and current business opportunities
- Develop seamless omnichannel experiences across all touchpoints
- Support the implementation of loyalty and rewards program strategies
- Execute and optimise targeted email marketing campaigns, including personalised, transactional, promotional and lifecycle automations
- Manage and enhance customer workflows and lifecycle programs across online and offline channels
- Optimise CRM platform capabilities and explore custom developments to support commercial goals
- Monitor dataflow in and out of the CRM to ensure accuracy and efficiency
- Collaborate with creative and marketing teams to align messaging with brand strategy and promotional plans
- Use a test-and-learn approach to continuously improve performance
- Manage closed-loop reporting to measure campaign effectiveness, ROI and insights
- Oversee the accuracy, completeness and compliance of customer data
- Analyse customer behaviour and activity to identify revenue opportunities and provide insights across the business
- Drive database growth through acquisition, re‑engagement and retention initiatives to reduce churn
- Stay across best practices and innovations in CRM, email, automation and marketing technology
You will have:
- A Bachelor’s degree in Marketing, Business or related field, with 2+ years’ experience in CRM, email marketing, marketing automation or similar, ideally in retail or agency environments
- Hands‑on experience with CRM automation platforms and managing email marketing campaigns, segmentation, audience building and analytics
- Strong understanding of CRM, marketing automation, customer behaviour, loyalty programs, and retention/re‑engagement strategies
- High competency in data analysis and web analytics tools
- Strong commercial acumen, communication, collaboration and stakeholder management skills, with the ability to influence and drive change
- Proven problem‑solving ability, adaptability under pressure, autonomy, and confidence learning new technologies
- Ability to build effective relationships with internal teams and external partners such as agencies and developers
We provide:
- Competitive salary + generous product allowance
- 50% discount across GAZMAN, Perri Cutten & Cable for yourself & immediate family
- A commitment to invest in ongoing professional training and development
- Free on‑site parking
- A tailored induction program to ensure you have the best introduction to the business
- The opportunity to build your career with a successful, established and trusted Australian company
- A friendly, motivating and rewarding team environment, where achievements are recognised
- A highly supportive management team
- Opportunities to attend fantastic events, annual conferences and award nights
Who we are
GAZMAN is part of the Austin Group, a proudly Australian‑owned fashion retail and wholesale company with iconic brands including GAZMAN, Cable & Perri Cutten. With over 130 retail stores and more than 150 wholesale partners across Australia and New Zealand, we’ve been a trusted name in menswear since 1974.
We provide contemporary menswear solutions with a focus on quality, fit, and customer connection.
At GAZMAN, we treat our customers and our team like family. We’re authentic, passionate, and committed to going above and beyond every day.
I’ve loved working at GAZMAN for over 13 years. It’s more than a job – it’s a team that treats each other and customers like family, values quality and career growth, and makes work fun every day.
Belinda – VIC
Every day at GAZMAN is different and rewarding. The customers are fantastic, the clothing quality is outstanding, and I feel privileged to be part of such an exciting company.
Cheryl – WA
Ready to join our team?
If you're a driven leader looking for a new opportunity to grow with a supportive, values‑led business, apply now or email your resume to [email protected] .
Due to the volume of applications, only shortlisted candidates will be contacted.
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📌 CRM Specialist | Menswear (Ballarat)
🏢 GAZMAN
📍 Ballarat
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