28 Nov
Tate
City of Parramatta Council
About Us
At Tate APAC we custom design, manufacture and deliver products that aim to improve the construction, sustainability and operations of commercial buildings and data centres, with reliability and exceptional support to our customers. Here in the APAC region, we’re proud to create custom solutions that enhance the sustainability, performance, and efficiency through our infrastructure solutions. As our business continues to grow, it’s an exciting time to join the team to help shape our future direction.
We are People Passionate and focus on developing our inclusive culture to enable our people to do their best work together as well as to grow and transform themselves and the built workplace sustainably, underpinned by ethics and integrity.
Purpose
The Digital Marketing Coordinator will drive Tate’s digital presence and lead‑generation efforts by delivering high‑impact, multi‑channel campaigns across social, email, web, and other digital channels. This role will proactively identify and target upcoming project opportunities using digital tools and CRM insights, ensuring our digital marketing activities are aligned with live market demand. Working closely with Marketing, Sales, and cross‑functional teams, the Digital Marketing Coordinator will execute creative, data‑driven campaigns, nurture leads through the funnel, and support commercial growth with strong project intelligence, analytics, and digital execution.
Key Responsibilities
1. Customer/Project Intelligence & Lead Development
- Conduct ongoing analysis of BCI (or similar platforms) to identify upcoming opportunities across the Data Centre & Commercial Office Space.
- Map architects, developers, builders, and consultants to appropriate key messaging to support targeted digital engagement.
- Work with regional Sales teams to prioritise opportunities and ensure all leads are captured and progressed in Salesforce.
- Engage with and endorse our customer first CRM Salesforce solution
2. Digital Marketing Campaigns
- Develop and execute digital marketing campaigns across email, LinkedIn, company website, and other digital channels.
- Build segmented audience lists using project insights and CRM data.
- Coordinate and produce content (emails, social posts, web copy, newsletters, case studies) that promote Tate’s solutions to architects, consultants, GCs, and DC developers.
- Monitor campaign performance, optimise targeting, and report on engagement, conversions, and ROI.
- Support digital amplification for product launches, events, and brand campaign
3. Creative Asset Coordination
- Coordinate the development of creative concepts and digital assets aligned to campaign objectives (graphics, visuals, infographics, pitch decks, social tiles, email templates)
- Collaborate closely with the Animation/Video team to transform concepts into high‑impact animations, product explainers, campaign videos, and digital storytelling pieces
- Provide briefing documents, scripts, storyboards, and visual direction for animation projects
- Assist in managing the creative production timeline, approvals, and delivery of digital marketing assets
4. Sustainability Coordination
- Assist in coordinating updates to Environmental Product Declarations (EPDs) and sustainability‑related product documentation when required.
- Work with internal teams to gather supporting information for marketing collateral tied to sustainability claims or certifications.
- Maintain communication with certifying bodies (e.g., Global GreenTag, Singapore GBC, Main data centre regions & the governing bodies, EPD Australasia, Green Building Council) to ensure alignment with sustainability goals within the industry.
- Provide digital support for sustainability‑focused campaigns targeting architects, consultants, and key industry bodies.
Key relationships
- External stakeholders across Australia and the Asia Pacific region and Internal Stakeholders across the APAC and EMEA/US Regions.
Education, Work Experience & Skills required, Personal Qualities
Education:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
Work Experience and Skills:
- 2–4 years’ experience in Marketing, Business, Social Media Marketing, or CRM management — ideally within the construction or building products sectors.
- Proven experience delivering end‑to‑end digital marketing campaigns across social media, email, web, and webinars in an integrated, omni‑channel approach — with strong familiarity and confidence using LinkedIn for B2B engagement.
- Hands‑on capability with key marketing tools, including HubSpot (CRM, automations, lead nurturing), Umbraco (or similar CMS), Google Analytics, and SEO optimisation practices. Able to quickly learn new digital platforms and extract meaningful insights.
- Strong creative development skills, with the ability to produce on‑brand digital assets using Canva and/or Adobe InDesign, and collaborate effectively with designers or external partners when required.
- Highly analytical and data‑driven, confident interpreting campaign performance, lead‑generation metrics, and customer behaviour to make informed decisions and continuous improvements.
- Exceptional project management and communication skills, capable of leading campaigns from concept to execution, coordinating stakeholders, presenting ideas, and confidently speaking with internal teams, sales, and external partners.
Personal Attributes:
- Strong analytical mindset with ability to translate data into actionable campaigns.
- Excellent written and verbal communication skills.
- Highly organised, proactive, and able to manage multiple campaigns and deadlines.
- Creative thinker with strong attention to detail and a passion for digital engagement
Additional Requirements
- Proficient in English, with the ability to communicate clearly and effectively in both verbal and written formats, including technical discussions, reporting, documentation, and correspondence with colleagues and clients. Capable of understanding complex instructions, participating in meetings, and preparing detailed reports or presentations.
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📌 Digital Marketing Coordinator (City of Parramatta Council)
🏢 Tate
📍 City of Parramatta Council
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