27 Nov
Premium Apparel Australia
New South Wales
POSITION PURPOSE
Drive new business development across Australian market, building a portfolio of 24-36 new accounts in Year 1 to achieve $1.37M in attributed sales revenue (excluding house accounts) at 35%+ gross profit margin.
This is a pure sales role - 100% focused on NEW business acquisition and account growth, with all operational/production support handled by NZ team.
Future Growth Opportunity: As the Australian business scales, this role will expand to include management of state-based sales representatives, with input on hiring, territory allocation, and performance management.
KEY RESPONSIBILITIESPrimary Focus (80% of time)
1. NEW Business Development
- Target: 24-36 new accounts in Year 1 (2-3 per month)
- Primary sectors: Promotional companies (APPA members), corporate uniform suppliers, screen printers, government agencies
- $1.37M attributed sales target (excludes house accounts)
2. Territory Account Management
- All Australia coverage: VIC/NSW/QLD primary (70%), SA/WA/TAS secondary (30%)
- Maintain 95%+ customer retention rate
- Build long-term relationships with key decision-makers
3. Margin Management
- Maintain 35%+ gross profit margin through strategic product mix
- Product strategy: Focus on high-margin products (Result 38%, Urban Collab 36%, Headwear 35%)
- Quarterly gross profit target: $480K annually
Future Responsibility (Year 2+)
4. Sales Team Management
- Manage state-based sales representative(s) as business expands
- Input on recruitment, territory structure, and compensation design
- Performance management and coaching of direct reports
- Territory planning and account allocation across team
- Team target setting and GP accountability
NOT Responsible For (0% of time)
- Production, branding, or warehouse operations (handled by NZ team)
- Vista Print account management (retained by MD)
- Day-to-day operational problem-solving (escalate to NZ operations)
Key Performance Indicators:
- New accounts acquired: 24-36
- Attributed sales revenue: $1.37M (excluding house accounts)
- Gross profit margin: 35%+ average
- Customer retention: 95%+
- Breakeven performance: $554K sales (40% of quota)
REQUIRED QUALIFICATIONS & EXPERIENCE (Essential)
- 3-5 years wholesale apparel or promotional products sales experience
- Proven track record of NEW business development (hunter mentality)
- Strong understanding of wholesale/B2B sales cycles and margin management
- Valid driver's licence and willingness to travel 50-60% (3 days/week average)
- Based in Australia (VIC, NSW or QLD preferred)
Desirable
- Existing relationships within APPA (Australasian Promotional Products Association)
- Experience with screen printers, embroiderers, or promotional companies
- Knowledge of corporate uniform or promotional product markets
- CRM system proficiency
- Previous experience managing or mentoring sales representatives
Personal Attributes
- Self-motivated and target-driven
- Excellent relationship-building skills
- Strong commercial acumen and margin awareness (critical for 35% target)
- Resilient and comfortable with rejection (new business focus)
- Professional communication skills
- Leadership capability for future team management responsibilities
TERRITORY & TRAVEL
Territory: All Australia
- Primary focus (70%): VIC, NSW, QLD
- Secondary coverage (30%): SA, WA, TAS
Travel Requirements:
- 50-60% travel time (approximately 3 days per week)
- Overnight stays required for interstate visits
- Home-based with flexible work arrangements
- Company provides $18K annual car allowance
Future Territory Evolution:
As state-based representatives are added, Sales Manager will transition from direct coverage to strategic account management and team oversight. Sales Manager retains key strategic accounts while managing team territory allocation.
Job Type: Full-time
Pay: $92,000.00 – $140,000.00 per year
Advantages:
- Work from home
Experience:
- Wholesale Apparel or Promotional Product Sales: 3 years (Required)
Licence/Certification:
- Driver Licence (Required)
Willingness to travel:
- 50% (Required)
Work Location: On the road
📌 Sales Manager (New South Wales)
🏢 Premium Apparel Australia
📍 New South Wales
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