19 Jul
Honey Birdette
New South Wales
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About Honey B
Honey Birdette was created by women for women, to offer an experience unlike any other lingerie retailer. We are a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. Bold, innovative and a little naughtier than you would expect, Honey Birdette has quickly become the most talked about lingerie brands. We inspire, create curiosity, and empower women through their beauty and confidence.
About Honey B
Honey Birdette was created by women for women,
to offer an experience unlike any other lingerie retailer. We are a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. Bold, innovative and a little naughtier than you would expect, Honey Birdette has quickly become the most talked about lingerie brands. We inspire, create curiosity, and empower women through their beauty and confidence.
The Role
We're on the hunt for a savvy eCommerce & Digital Marketing Manager to supercharge growth across our global online playground. From driving high-performing marketing campaigns to owning the day-to-day magic of our websites worldwide, this is your chance to make an impact in a high growth business environment.
Reporting to our Digital Director, you'll partner with key players across our Marketing, Merch Planning, Finance, and Logistics teams to bring the Honey Birdette red carpet experience to life online. If you're equal parts strategic thinker / hands-on doer, and love a fast-paced, fashion-forward environment, we want you on the team.
A day in the life of our eCommerce & Digital Marketing Manager entails..
Steering the global website trading calendar and making real-time decisions to drive daily salesCollaborating with Marketing, Planning, and Merch teams to align on campaign launches, promotions, and product dropsWorking with digital agencies to optimise paid media campaigns and improve ROAS, CPA, and conversion ratesLeading the charge on conversion rate optimisation (CRO) with data-driven A/B testing and UX enhancementsManaging product uploads, homepage refreshes, and content updates across all regional sitesBriefing Creative and Social teams to ensure campaign assets are optimised for performance and on-brandMonitoring performance dashboards (think GA4, Shopify, Meta)
and turning insights into actionScoping and prioritising new website features that elevate the customer experienceCoaching and mentoring a passionate eComm team to hit goals and grow their skillsetsJuggling projects, deadlines, and agency relationships—all while keeping the customer at the heart of everything
Your Sweet Spots (About You)
Proven experience in a high-performing eCommerce business, ideally in fashion or retail.Strong track record in managing digital and performance marketing campaigns with clear commercial outcomes.Excellent analytical and forecasting skills with a deep understanding of web analytics and reporting tools.Proficiency in platforms such as Shopify, GA4, Meta Ads Manager, Klaviyo, Google Ads, and TikTok.Strong commercial acumen and understanding of digital customer journeys and conversion driversCreative and strategic mindset with the ability to brief and collaborate with content and creative teams.Excellent project management and problem-solving skills in a fast-paced,
agile environment.Strong interpersonal and communication skills with a collaborative approach to cross-functional work.
Honey Benefits
Hybrid Working Arrangements, 3 days in the office and 2 days WFHBirthday, Self Love & HB Paid Parental LeaveGenerous Product DiscountsStunning Heritage Listed Sydney CBD OfficePaid Premium Gym Membership
We love you just the way you are, honey xx
Honey Birdette is an equal opportunity employer. Here at HB we value honeys of all shapes, sizes, ethnicities, and orientations - at the end of the day, we're all lovers. If you've been longing for a workplace that's fuelled by self-empowerment & self-love, please apply!
We can't wait to meet you,
honey xx Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesRetailReferrals increase your chances of interviewing at Honey Birdette by 2x
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