06 Jul
By Charlotte
Alexandria
About Us
We believe in the transformative power of connections. At the heart of everything we create is the belief that true connections have the power to transform lives. Whether it's the bond between loved ones, a deep connection to oneself or the ties that uplift and inspire, these moments of connection shape who we are.
We believe in turning moments into lasting memories, and personal expressions into universal symbols that empower, inspire and connect us to what matters most. Together we unfold one's inner strength and brilliance. Like a lotus blooming towards the light, we encourage one another to uncover their potential, step by step.
About The Role
The Social Media Specialist is responsible for developing and executing compelling social media campaigns that amplify our brand and drive growth across all social channels.
- Act as a brand ambassador, comfortable behind and in front of the camera.
- Curate the weekly content calendar in collaboration with Head of Marketing & Art Director, including planning, copywriting, asset creation, and scheduling across all social platforms, including but not limited to TikTok, Instagram, Facebook, Pinterest, Youtube, and LinkedIn.
- Lead the planning and execution of our content strategy.
- Developing engaging, brand-aligned social media strategies to support business and marketing goals.
- Lead the ideation and execution of innovative social media campaigns and promotions.
- Create engaging and brand-aligned content across all platforms.
- Participate in photoshoots to capture behind-the-scenes footage and pre-planned social media videos.
- Deliver weekly reports on essential social media metrics and campaign activities.
- Maintain and foster brand reputation, presence, and relationships across platforms.
About The Perks
At By Charlotte,
we cherish our team, fostering an environment where work, creativity, and fun coexist
- Exclusive Product Discounts: Enjoy generous discounts on our beautiful collections, so you can indulge in the pieces that inspire you most.
- Mutual Brand Discounts: a collaboration with some of our team's favourite brands that make you go wow!
- Team Bonding & Wellbeing Experiences: Participate in unique team events and experiences throughout the year, strengthening connections and creating lasting memories with our team.
- Collaborative & Passionate Environment: Join a dynamic, passionate team in a fast-growing business, where creativity, collaboration, and innovation thrive.
- Birthday Leave: Enjoy a day off to celebrate you, because we believe in celebrating the moments that matter most.
About You
- 2 years of experience in a similar role within retail is desired.
- Relevant tertiary studies across Marketing or a similar field.
- Experience in social media management and platforms.
- A creative mindset with the ability to think outside the box and contribute fresh ideas to the team.
- Experience taking and editing social content on store visits, photoshoots, and events to shoot and edit real-time content.
- Can do, positive attitude with a proactive mindset.
Please submit a short, creative video to [email protected], telling us why you’d be perfect for this role and what excites you about joining the by charlotte team.
We are passionate about providing equal opportunities in the workplace and are committed to creating and maintaining a culture of collaboration, respect and inclusivity. Due to the high number of applications, by charlotte will contact shortlisted candidates only if their application has been successful.
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