Marketing Insights Planner | (FUN-029)

Marketing Insights Planner | (FUN-029)

30 Jun

30 Jun



We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [email protected]

About TheFork

TheFork - a Tripadvisor Company (previously known as Dimmi)

connects diners with more than 4,000 of the country's hottest restaurants. Through TheFork (website and app), as well as through Tripadvisor, users can easily select a restaurant, consult user reviews, check real-time availability and instantly book online.

TheFork is part of Tripadvisor, and is the leading online restaurants reservation platform across Europe, Latin America and Australia.

What You Will Do

Within the Australian marketing team, the Marketing Insights Planner will be responsible for all topics related to TheFork Restaurant Offer (Customer marketing insights, restaurant sourcing & segmentation, restaurant content analysis, business monitoring to name a few).

In your pivotal role, you will work closely with other departments at TheFork, amongst the B2B team, as well as many central functions (B2C Marketing central, B2B central teams).


- Build a collaborative relationship with the sales teams to achieve monthly B2B2C targets via area meetings and daily follow ups

- In depth region analysis; traffic, bookings, leads, inbounds, churn, opportunities, special

- Analyse allocated region to identify best geos for supply / acquisition - working with Sales Managers & Sales Operations to implement offers, Yums, territory planning, lead allocation

- Increase CVR by developing & implementing restaurant selections based on data analysis and insights

- Product merchandising across TF platforms using data insights

- Share best practices from other countries and adapt them to Australian market

- Owner within country marketing team for the INSIDER program in Australia

- SEO Local champion, working closely with Global SEO team to execute locally

- Customer Marketing analysis & insights, working with Key accounts team & key restaurant groups to build integrated marketing campaigns to drive bookings.

- Market knowledge / competitive watch: responsible for close watch of competitors locally + liaison with central teams for surveys and studies

- Ad-hoc reporting and/or analysis

Skills and Requirements

- Degree level qualification

- At least 2 years of professional marketing experience

- Salesforce experience

- Basic understanding of Snowflake, Tableau

- Analytical skills: being able to model and understand data and make data-driven decisions

- Outstanding project management skills

- High level of drive and focus on getting things done

- Humble and positive attitude and mindset

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