- Audience Analyst
- - Challenge yourself to deliver robust and meaningful customer insights Opportunity to grow and diversify your career Permanent role based at our Mascot campus
At Qantas, we can achieve the impossible together - we work in a tough environment where we’re often expected to achieve the impossible, supported by good leadership, trust and respect. The global aviation industry is just as much complex as it is exciting.
The Audience Insights Analyst role is responsible for identifying and delivering target audiences to Marketing channel delivery teams, covering both Australia and offshore markets.
This role analyses customer data and user journeys and delivers insights to inform marketing activity for Airline and ancillary products, including personalisation, and plays a crucial role in enabling effective and measurable marketing. Initially utilising Adobe Audience Manager, this role will support Qantas’ response to the ongoing changes in audience targeting capability, particularly ITP and the decline of third party cookies.
What you’ll bring to the role:
At least 3 years in media/marketing analysis rolesTertiary qualification in data science, mathematics, statistics or related fieldStrong SQL coding skillsExtensive experience with Adobe Audience Manager or other DMP/CMPExperience with marketing tools, e.g. Adobe Analytics, Google Analytics, Doubleclick, Adobe Campaign or similarBasic R and/or modelling skills desirableExperience working and collaborating in a large, multi-talented teamCapable of managing and prioritising a number of competing tasks for different departmentsExcellent organisational and communication skills -both written and verbal
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