[F-009] - Head Of Brand And Proposition

[F-009] - Head Of Brand And Proposition

21 May
Woolworths Limited

21 May

Woolworths Limited


Career Opportunities: Head of Brand and Proposition (440372)

Requisition ID 440372 - Posted 28/04/2021 - WooliesX - NSW - Fixed-term Full-time - Marketing & Communications

Create and lead brand and propositions across WooliesX Build, lead and inspire a high performing and experienced, brand and proposition chapter Nurture talent by further developing customer proposition and brand capability within WX. Set the strategy and positioning for eCom brands - who we are, what we stand for and how we are positioned and how we are experienced and come across. Driven by customer insights, needs and missions 12 Month Parental Leave contract, based out of Surry Hills - enjoy flexible working arrangements including working from home

About Us

Founded in 1924, Woolworths Group is Australia's largest retailer with more than 3,500 stores across Australia and New Zealand that span food, drinks, petrol, general merchandise and hotels. The Woolworths Group is a proud,home-grown Australian business, employer of more than 205,000 people and a committed business partner of many thousand local farmers, producers and manufacturers. The Woolworths Group is focused on the importance of digital and how we better serve our connected customers and create online shopping experiences that are personalised, seamless and convenient. To address this customer need, over a year ago, we combined our Digital, Data, Payments, Insurance and Loyalty businesses under the banner of WooliesX. At the WooliesX business unit within Woolworths, we have transformed ourselves into a true engineering organisation where we put customer experience first, create highly leveraged (and loved) platforms with a heavy emphasis on operational excellence.

How you will add value

Reporting to the Director, Rewards & Fintech and as a member of the eCom and Brand & Reputation Leadership teams, your time will be spent on defining and growing brands and propositions that our customers love, driving advocacy and enhancing our core purpose and values. Support our connected customer aspiration by maintaining a consistent expression across our marketing communication, channels and customer experiences. In addition, you will also lead a phenomenal, experienced team in a fast paced, ever changing agile environment.

In this role, you will also:

Ensure alignment with Group Brand & Reputation (Brand Strategy, Proposition & Expression) A consistent execution in communication, creative, campaigns and channel (even if not directly managed by the team) Ensure teams are set up for success with the skills to deliver outcomes in the tribe. Clarity on expectations and open communication with Tribes Set the strategy and positioning for eCom brands - who we are, what we stand for and how we are positioned and how we come across. Driven by customer insights, needs and missions Define and manage how brands come to life - not just in marketing Create and lead key strategic marketing propositions across WX Define how we deliver compelling brand and proposition strategies and plans on how we should operate Lead the creative expression for WX brands: core assets, creative systems, communication, logo, icons, colour, TOV, typography etc Build, lead and inspire a high performing and experienced, brand and proposition chapter

About you

You will be a strategic thinker, with exceptional communication and interpersonal skills. Your ability to lead and influence senior leaders and cross-functional teams across the business will be vital in this role. Naturally, you will have deep expertise in Marketing Strategy, Brand and Proposition Constructs as well as Brand Comms and Creative. You will be an effortless communicator with the ability to forge and foster positive relationships and partnerships. Ideally, you will have had Chapter Leadership experience, eCom and experience in retail.

Joining the Group

As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage and we are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTI inclusion.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.

We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences – for our customers and for each other.

We’d love to hear from You

If you meet a number of the requirements, but not all, we encourage you to submit your application. You can learn more about working with us on LinkedIn or via www.wowcareers.com.au . #LI

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.

The original job offer can be found in Kit Job:

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