Bupa Cromwell Hospital
- Ecommerce Manager
- VIC - CBD & Inner Suburbs
- Job Description:
Our Bupa Optical E-Commerce Manager is responsible for developing and leading an end to end omni channel e-commerce strategy. You will completely own this! The groundwork has been set offering the ultimate opportunity to take this part of our business to greater heights. A true strategic and performance leadership position, this role requires an optimisation and growth mindset. You will join an incredibly close-knit team of passionate, dedicated and people first professionals who truly have the customer at the heart of everything they do.
Develop and manage end-to-end omni e-commerce strategy
Continually work to strategise and improve the customer journey on our digital platforms
Build successful and productive relationships with all platform partners
Link customer and business challenges to a commerce strategy and ultimately to tactical implementation
Lead all aspects of the e-commerce business for Bupa Optical (incl P&L;, creation and management of yearly budgets)
Partner with the marketing team on digital strategy across multiple channels
Drive e-commerce and assisted sales revenue through the website via implementation of PPC/SEO/CRM strategies
Analyse e-commerce business and ROI reporting including web analytics, competitor reports, ad hoc analysis for senior management (using consumer insights to develop future digital marketing strategies)
Implement a measurement infrastructure to ensure all results are directly linked back to business performance
Manage the product merchandising strategy to ensure products maintain a strategic hierarchy based on mix of business, inventory and brand priorities
Keep abreast of industry trends, technology, and opportunities around e-commerce to ensure continuous improvement and innovation
Do you have:
Ideally a minimum of 5years experience as an E-Commerce Manager (optical or retail definite advantage)
Proven track record in developing omni-channel commerce strategy to drive online revenue and assisted in-store sales
Significant experience in Shopify Plus, Google Analytics and Adobe Analytics
Experience in B2C marketing
Demonstrated ability to increase channel profitability and growth YOY
Strong understanding of SEO and SEM
Demonstrated experience with merchandising and project management
Significant execution ability – taking concepts from ideas to action to result
Knowledge of HTML and EXCEL
Who we are:
A healthcare leader in Australia and New Zealand with a purpose that sets us apart from the rest: we’re committed to helping people to live longer, healthier, happier lives.
At Bupa we are known for our vibrant, high performing, rewarding and flexible workplace. We take pride in creating exceptional and meaningful work experiences.
Bupa has everything – growth, passion, results and a caring & supportive culture that surround a burning ambition and purpose that is the best in the world.
‘Our people reflect the diversity of our community. At Bupa, your wellbeing, identity and own story is respected and valued’ - find purpose in your career!
Apply directly online or contact Michelle 04129 636 750 or Emma 0437 983 074 for any questions.
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