- Brand Manager
- - - Who are we?
Pernod Ricard Winemakers (PRW) is a division of Pernod Ricard and has an unrivalled portfolio of iconic brands including Absolut Vodka, Chivas Regal, The Glenlivet, Jameson, Mumm champagne, as well as Campo Viejo, Jacob’s Creek, Brancott Estate, Stoneleigh, and St Hugo wines. We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because our employees and their families are so important to us, we offer an agile and flexible working environment with an emphasis on work life balance, well-being, and sustainability. In addition to this, we offer learning opportunities and room to grow your career both locally and internationally.
We create products that are associated with bringing people together to create social connection. Our culture is the same, we provide a great place to grow and thrive and we trust and believe in our teams and support them to exceed expectations! We encourage our people to be our brand ambassadors therefore, you will receive a significant product allowance that you can use to share your brand passion amongst family and friends.
About the Opportunity
An amazing opportunity has become available for a motivated Brand Manager to join our dynamic team, based in Barangaroo. Reporting into the Senior Brand Manager, this role is responsible for the development, implementation and evaluation of consumer based, domestic brand plans and strategic plans in relation to a dedicated portfolio of brands, programs and projects.
Key responsibilities include but are not limited to:
Own the preparation, development, implementation & evaluation of Brand plan activities for the brand so that they address the key battlegrounds of the business and the brand.Be the brand ‘expert’ on the specific portfolio through detailed monthly brand, market and competitor reports including brand health measures, profitability and ROI from specific activities.Working closely with global brand company function to ensure effective development of local brand strategy in line with global brand directions whilst proactively communicating relevant information.Work closely with consumer insights to develop strong understanding of the target consumer, key opportunities and strategic direction for the defined portfolio.Conduct regular meetings with all key agency partners to ensure their optimal performance and delivery on each area of the marketing mix.Build a strong relationship with Customer Marketing team to ensure the brand strategy is translated into optimal trade solutions.Lead key sponsorship platforms for the dedicated portfolio. This involves engaging and managing many relationships and businesses to make sure the brand gets the best return from these assets. Manage the overall profitability of the specific portfolio; carefully managing A & P investment and reconciliations of spend.Liaise with all stakeholders on various marketing issues and maintaining strong relationships with all stakeholders
What will you bring to the table?
To be successful in this role you will need the following:
Tertiary Qualification, ideally in marketing, commerce, or a business discipline6 to 8 years brand management or marketing experienceSound commercial acumen, consumer understanding and insight expertiseDemonstrated experience in relationship building, influencing, and negotiating across different levels of seniorityStrong interpersonal skillsExperience in the wine or alcoholic beverages industryExcellent communication and presentation skillsGlobal experience
If this sounds like the opportunity you’ve been waiting for, submit your CV & cover letter today.
Salary range for this position is $80,000 - $90,000
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