(VX-910) | Marketing Manager

(VX-910) | Marketing Manager

21 Mar
Blue Yonder

21 Mar

Blue Yonder


Responsibilities include, but not limited to

- Responsible for idea initiation, planning, execution and ROI tracking to drive 50% of the ANZ pipeline

- Lead demand generation and partner marketing in ANZ with a focus on digital marketing and ABM activities

- Create and execute marketing campaigns leveraging all marketing channels, especially digital and social media

- Lead ABM 1:1 and 1:few campaigns for ANZ

- Proactively engage with ANZ sales team to coordinate, communicate and optimize the impact of end to end marketing activities.

- Work with the alliance director to plan and execute joint marketing initiatives with key SIs and partners to drive lead generation

- Manage and maintain marketing database and acquire relevant contacts for the GTM list

- Drive brand awareness in the market

- Manage marketing budget and PO/invoice process

- Support other activities when required

Required Skills

- 5 years of marketing experience in the technology space, understanding of the supply chain industry is a plus

- Experience in managing multi-channel social and digital media platforms

- Proven track record of ABM programs with results

- Good planning and analytical skills, able to apply these skills to complex situations with conflicting priorities

- Excellent written and verbal communication skills to collaborate across countries and between functions

- Strategic thinker, proactive and disciplined

- Self-starter, able to work independently with minimum supervision

- Ability to work with a global team, sometimes at early or late hours to accommodate for time zones

- Proficiency with Marketing Automation and CRM systems, preferably Marketo and Salesforce

The original job offer can be found in Kit Job:

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